Analisis Faktor Kinerja Pemilik UMKM Makanan dan Minuman dengan Mediasi Keunggulan Bersaing di Surabaya

Sri   Muljaningsih

doi:10.33005/jdep.v4i2.300

Authors

Sri Muljaningsih Fakultas Ekonomi dan Bisnis, Universitas Pembangunan Nasional Veteran Jawa Timur

DOI:

https://doi.org/10.33005/jdep.v4i2.300

Keywords:

Orientasi Kewirausahaan, Aset Stratejik, Manajemen Rantai Pasokan, Keunggulan Bersaing, Kinerja Pemilik UMKM

Abstract

This study aims to determine the effect of Entrepreneurial Orientation, Strategic Assets, and
Supply Chain Management on the Performance of MSME Owners through Competitive
Advantage in all SMEs registered at the Surabaya City Trade Office with sampling techniques
using the census method and Partial Least Square (PLS) data analysis techniques. The research results show that: 1) Entrepreneurship orientation does not contribute to the performance of MSME owners; 2) Strategic assets can contribute to the performance of MSME owners; 3) Supply Chain management does not contribute to the performance of MSME owners; 4) Entrepreneurship orientation contributes to the performance of MSME owners through competitive advantage; 5) strategic assets contribute to the performance of MSME owners through competitive advantage; and 6) Supply Chain management contributes to the performance of MSME owners through competitive advantage.